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Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners de Todd Kelsey

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners

Autor Todd Kelsey
en Limba Engleză Paperback – 21 iun 2017
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You’ll Learn
  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links
Who This Book Is For
Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.


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Specificații

ISBN-13: 9781484228470
ISBN-10: 1484228472
Pagini: 194
Ilustrații: XIII, 131 p. 247 illus., 200 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.22 kg
Ediția:1st ed.
Editura: Apress
Colecția Apress
Locul publicării:Berkeley, CA, United States

Cuprins

Chapter 1: Introduction.- Chapter 2: Quickstart.- Chapter 3: Launching a Campaign.- Chapter 4: Monitoring a Campaign.- Chapter 5: Keywords.- Chapter 6: Campaign Strategy.- Chapter 7: Ad Extensions.- Chapter 8: Getting Certified.

Notă biografică

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Textul de pe ultima copertă

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You’ll Learn:
  • Take a behind-the-scenes tour of AdWords, including how to create an account
  • Create and launch a campaign as well as ads, including keyword tools
  • Monitor a campaign, including time frame, clicks and CTR, and reporting
  • Implement various campaign strategies, including support email and dealing with errors
  • Use Ad extensions as well as site links


Caracteristici

Written for absolute beginners and new learners Written in easy-to-understand, conversational language Provides an understanding of search engine marketing and AdWords that can help readers get interviews and jobs, or increase their current job skills