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Introduction to Social Media Marketing: A Guide for Absolute Beginners de Todd Kelsey

Introduction to Social Media Marketing: A Guide for Absolute Beginners

Autor Todd Kelsey
en Limba Engleză Paperback – 22 iun 2017
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
  • Understand basic functions for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculatethe real ROI expected from using specific tools
  • Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
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Specificații

ISBN-13: 9781484228531
ISBN-10: 1484228537
Pagini: 152
Ilustrații: XII, 152 p. 242 illus., 226 illus. in color.
Dimensiuni: 155 x 235 x 18 mm
Greutate: 0.25 kg
Ediția:1st ed.
Editura: Apress
Colecția Apress
Locul publicării:Berkeley, CA, United States

Cuprins

Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: Facebook Pages.- Chapter 4: Facebook Ads.- Chapter 5: Twitter.- Chapter 6: LinkedIn.- Chapter 7: Hootsuite.- Chapter 8: Social Media Monitoring and Analytics.

Notă biografică

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Textul de pe ultima copertă

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn:
  • Understand basic functions for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculate the real ROI expected from using specific tools
  • Utilize social media monitoring and analytics



Caracteristici

Written for absolute beginners and new learners Written in easy-to-understand conversational language Provides an understanding of digital marketing and certifications that can help readers get interviews and jobs, or increase their current job skills