"Introduction to Sport Management" is the ideal text to prepare students for the sports industry. By offering perspectives from various authors within and outside the industry, students will gain a comprehensive understanding of the nature of the sports business. A host of practical skills such as proper techniques of social networking with the media, globalization of sport, and exploring different career outlets are presented alongside insightful readings to help students paint a picture of the industry.
This text is perfect for any introductory course that helps students embark on their sports management career.
Michelle J. Brimecombe is the sport management program director at Cazenovia College. She earned her Ph.D. in Sport Management from Florida State University. Over the past several years, she has instructed courses and advised undergraduate students in sport management at Cazenovia College, Ball State University, and Florida State University. Her primary research and teaching interests are human resource management and business policy within the sport industry.