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Investigating the Customer Acceptance of eBanking in Pakistan

Autor Siddique Muhammad
en Limba Engleză Paperback – 18 mar 2013
This book is about the Customer Acceptance of eBanking. Here, major determinents of customer acceptance are identified and discussed. Moreover, the effects of demographics on customer acceptance has been seen, by using both theoretical and empirical data. The author hopes that this book may result a helpful guideline for its readers in understanding the user acceptance of new technologies. MUHAMMAD SIDDIQUE
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Specificații

ISBN-13: 9783659370021
ISBN-10: 3659370029
Pagini: 132
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.2 kg
Editura: LAP Lambert Academic Publishing AG & Co. KG
Colecția LAP Lambert Academic Publishing