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Join the Conversation – How to Engage Marketing–Weary Consumers with the Power of Community, Dialogue and Partnership de J Jaffe

Join the Conversation – How to Engage Marketing–Weary Consumers with the Power of Community, Dialogue and Partnership

Autor J Jaffe
en Limba Engleză Hardback – 5 noi 2007
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
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Specificații

ISBN-13: 9780470137321
ISBN-10: 0470137320
Pagini: 320
Dimensiuni: 166 x 241 x 24 mm
Greutate: 0.5 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Anyone with any vested interest in reaching, connecting and effecting with dissidents, prospects, customers, loyalists, humans, citizens and yes, even consumers –– advertisers, marketers, and consumers alike –– should read this book and learn about the new influence of the new consumer who gives as much as he receives, creates as much as he consumes, and sells as much as he buys.

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Notă biografică

JOSEPH JAFFE is President and founder of crayon, LLC. crayon is a new marketing innovation company specializing in interrupting the status quo, joining the conversation, and effecting transformational change through well-structured experimentation, using a bold mix of alternatives to traditional advertising (www.crayonville.com). Prior to crayon, he was president and founder of Jaffe, LLC, and director of Interactive Media at TBWA\Chiat\Day and OMD USA. His clients have included The Coca-Cola Company, American Airlines, Starwood Hotels, Procter & Gamble, Kmart, Absolut Vodka, and Google. He is currently a Senior Fellow at the Center for the Digital Future at the USC Annenberg School.

Join the conversation today at www.jointheconversation.us or through Jaffe's daily blog and podcast, Jaffe Juice (www.jaffejuice.com).

Descriere

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.