No matter who you are and what product you create, whether it's physical or digital, advertising is one of the major players in increasing profits (in our case, sales). No matter how hard you work to make a high quality product, if you do neglect advertising, your future profits will suffer or even die. In this book, you will learn: How to promote your book What readers are looking for Where to promote your book What helps your book to sell How to use Amazon's promotional tools How to choose a good title How to increase your sales"