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Laudon, K: E-Commerce 2021-2022: Business, Technology and So de Carol Traver

Laudon, K: E-Commerce 2021-2022: Business, Technology and So

Autor Carol Traver
en Limba Engleză Paperback – 19 iul 2021
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in e-commerce.GÇ»

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read,GÇ»E-commerce 2021: Business, Technology, and SocietyGÇ»is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook-«, Google-«, Twitter-«, Amazon-«, Pinterest-«, eBay-«, Uber-«, WhatsApp-«, and Snapchat-«GÇ»illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entireGÇ»16th editionGÇ»has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

MyLab-« MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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Specificații

ISBN-13: 9781292409313
ISBN-10: 1292409312
Pagini: 912
Dimensiuni: 209 x 251 x 41 mm
Greutate: 1.72 kg
Ediția:17 ed
Editura: Pearson Education

Notă biografică

Kenneth C. Laudonwas a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Carol Guercio Traveris a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.

Cuprins

PART 1: INTRODUCTION TO E-COMMERCE
  • The Revolution Is Just Beginning
  • E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
  • E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  • Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  • E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
  • E-commerce Marketing and Advertising Concepts
  • Social, Mobile, and Local Marketing
  • Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION
  • Online Retail and Services
  • Online Content and Media
  • Social Networks, Auctions, and Portals
  • B2B E-commerce: Supply Chain Management and Collaborative Commerce