An outline of multiple dimensions of business dynamics. This is manual four in the "Circles of Success" program sponsored by the International Academy of Holodynamics. Self-interest is defined in terms of setting one's prime conditions and negotiating from a multiple bottom line in busienss: profit, planet, people and inegrity. Details of business development, mirco management and potentialization are outlined. This manual is designed for those who want to learn how to apply and teach these principles to others. Qualified graduates may be certified as "Presenters" by the academy.