Leading the Campaign
Autor Michael J. Worthen Limba Engleză Paperback – 28 dec 2016
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Specificații
ISBN-13: 9781475828856
ISBN-10: 1475828853
Pagini: 210
Dimensiuni: 227 x 153 x 17 mm
Greutate: 0.32 kg
Ediția:2 Rev ed.
Editura: Rowman & Littlefield
ISBN-10: 1475828853
Pagini: 210
Dimensiuni: 227 x 153 x 17 mm
Greutate: 0.32 kg
Ediția:2 Rev ed.
Editura: Rowman & Littlefield
Cuprins
Preface
Acknowledgments
1 The Comprehensive Campaign
2 Campaign Phases: Key Decisions and Tasks
3 The Campaign Team
4 Campaign Goals, Priorities, and Objectives
5 Campaign Resources and Policies
6 Executing the Campaign
7 The Art of Fundraising
8 Post-Campaign Evaluation, Planning, and Stewardship
9 Campaign Communications and Events
Conclusion
About the Author
Index
Notă biografică
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University and founder of Michael J. Worth & Associates LLC, a Washington, DC based consulting firm that provides fundraising and management advice to colleges, universities, and schools; national institutions and associations; and nonprofit organizations. He was previously director of development at the University of Maryland and vice president for development and alumni affairs at the George Washington University and has extensive experience in the planning and direction of comprehensive campaigns.
Descriere
Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations.