Quentin Pain started his first business at the age of 23. It was an instant success and he 'retired' at 27, blew all the money in 2 years, and had to do it all over again. Only this time it took many more attempts and a couple of decades to figure out just what was so different about that first business. This book delves into the philosophy and thinking required to take any business from nowhere to the vision its founder originally had. It represents the wisdom accumulated over 36 years in business and talking with numerous mentors along the way. Quentin's last company grew from zero to 36,000 customers. With that many voices you soon discover what matters and the importance of service.