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Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World

Autor Phil Harvey
en Limba Engleză Hardback – 29 noi 1999 – vârsta până la 17 ani
This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.
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Specificații

ISBN-13: 9780865692824
ISBN-10: 0865692823
Pagini: 264
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.59 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

PHILIP D. HARVEY is president of DKT International, a non-profit organization that oversees social marketing programs in eight countries in Asia, Africa, and Latin America./e

Cuprins

The PioneersSocial Marketing: How It WorksSex, Contraception, Religion, and AIDSPlayers in the Game: Donors, Governments, Family Planning Associations, and Others"I'm Up to Here with Experts": Selling Contraceptives in Sri LankaSocial Marketing in BangladeshWhy Brand Names?Pricing: The Cornerstone of Social Marketing and the Controversies that Surround ItMeasuring Results: Sales, CYPs, Contraceptive PrevalenceRunning a ProgramAdvertising: The Fuel of Social MarketingThe Population WarsAppendicesBibliographyIndex