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Life of Colour

Autor Thom Poole
en Limba Engleză Paperback
In this book, Thom Poole explores the psychology, perceptions, mythology and business of colours through the ages and around the world. Using this understanding, brand marketers and graphic designers can better adapt their designs to influence and engage their audiences.
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Specificații

ISBN-13: 9781326656089
ISBN-10: 1326656082
Pagini: 250
Dimensiuni: 189 x 246 x 13 mm
Greutate: 0.49 kg

Notă biografică

Thom Poole is an experienced marketing leader who has been involved in branding and new product development for some high profile employers and clients. In doing this, he identified the importance of colours in his work and in the marketplace in general. This book is supplemented by another publication he wrote - Life of Numbers - that explores the importance of numbers in branding and product development. Thom has written many books on business, marketing and digital marketing - check them out. He is also the author of some history books and a number of novels.