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Living Up to the Ads – Gender Fictions of the 1920s de Simone Weil Davis

Living Up to the Ads – Gender Fictions of the 1920s: New Americanists

Autor Simone Weil Davis
en Limba Engleză Paperback – 15 mar 2000
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
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Specificații

ISBN-13: 9780822324461
ISBN-10: 0822324466
Pagini: 264
Dimensiuni: 150 x 250 x 15 mm
Greutate: 0.44 kg
Ediția:New.
Editura: MD – Duke University Press
Seria New Americanists

Textul de pe ultima copertă

"A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style."--Rachel Bowlby, author of "Shopping with Freud"

Cuprins

Acknowledgments ix
Introduction 1
Chapter 1 Doubled Truth: Uplift and the Bottom Line 22
Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46
Chapter 3 "Complex Little Femmes": Adwomen and the Female Consumer 80
Chapter 4 "Lending an Air of Importance": Vehicles at Work 105
Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the Possibility of Escape 142
Epilogue 186
Notes 191
Bibliography 227
Index 243