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Logos That Last de Allan Peters

Logos That Last

Autor Allan Peters
Notă:  5.00 · o notă 
en Limba Engleză Hardback – 7 noi 2023
With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
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Specificații

ISBN-13: 9780760383179
ISBN-10: 0760383170
Pagini: 208
Ilustrații: color photos
Dimensiuni: 216 x 256 x 20 mm
Greutate: 0.98 kg
Editura: Rockport Publishers Inc.

Cuprins

Hello
The Pursuit of Perfection
The Beginning
Chapter 1: What Makes a Logo Last?
Chapter 2: Brand Mark Process
Chapter 3: Inspiration Hunting
Chapter 4: Badge Design Process
Chapter 5: Brand Extensions
Chapter 6: Brand Evolution
Chapter 7: The Shop
Chapter 8: Case Studies
Chapter 9: Passion Projects
Thank You
Acknowledgments
About the Author
Index

 

Notă biografică

Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He's worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.