Grow your martial art school without breaking your budget! This book is packed with hundreds of free and low cost marketing ideas on a wide variety of topics including: ADVERTISING - 42 ways to pump up your ads; PROMOTION - 25 ways to promote your events; PUBLICITY - 21 ways to master public relations; IMAGE BUILDING - 28 ways to polish your image; NICHE BUILDING - 17 ways to establish your speciality; CUSTOMER SERVICE - 30 ways to provide awesome service; SERVICE BUILDING - 20 ways to improve your staff; ONLINE TOOLS - 38 ways to power up your website; STUDENT RECRUITING - 23 ways to bring students in the door; STUDENT RETENTION - 28 long-term student retention tools; MERCHANDISING - 20 keys to generating product sales. BONUS: Discover how to create a professional marketing plan Pocket-size so you can carry it everywhere!