M-Powering Marketing in a Mobile World
Autor Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakiaen Limba Engleză Paperback – 21 noi 2017
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Specificații
ISBN-13: 9781631570032
ISBN-10: 163157003X
Pagini: 148
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.23 kg
Editura: Business Expert Press
ISBN-10: 163157003X
Pagini: 148
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.23 kg
Editura: Business Expert Press
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Notă biografică
Syagnik Banerjee is associate professor of marketing at University of Michigan-Flint. With prior experiences in rural economies in CPG and telecom industries, he engages extensively in research on mobile technologies and consumer behavior. He has spoken at mobile media summits and has developed training workshops and social media listening tools for educational use.