Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) de Jesus Mena

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Jesus Mena

In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer�s device activities and behavioral patterns.Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections:Why � Discusses the interactive environments and explains how M3 can be deployedHow � Describes which technologies and solution providers can be used for executing M3Checklists � Contains lists of techniques, strategies, technologies, and solution providers for M3Case Studies � Illustrates M3 and A5 implementations in companies across various industriesProviding wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book�s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin� Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future. Each company, network, and resourc

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Notă biografică

Jesus Mena is a former Internal Revenue Service Artificial Intelligence specialist and the author of numerous data mining, web analytics, law enforcement, homeland security, forensic, and marketing books. Mena has also written dozens of articles and consulted with several businesses and governmental agencies. He has over 20 years' experience in expert systems, rule induction, decision trees, neural networks, self-organizing maps, regression, visualization, and machine learning and has worked on data mining projects involving clustering, segmentation, classification, profiling and personalization with government, web, retail, insurance, credit card, financial and healthcare data sets. He has worked, written, and lectured on various behavioral analytics and social networking techniques, personalization mechanisms, web and mobile networks, real-time psychographics, tracking and profiling engines, log analyzing tools, packet sniffers, voice and text recognition software, geolocation and behavioral targeting systems, real-time streaming analytical software, ensemble techniques, and digital fingerprinting.

Descriere

The authors believe that a systematic organizational approach to aviation safety must replace the piecemeal approaches largely favoured in the past, but this change needs to be preceded by information to explain why a new approach is necessary. Accident records show a flattening of the safety curve since the early Seventies: instead of new kinds of accident, similar safety deficiencies have become recurrent features in accident reports. This suggests the need to review traditional accident prevention strategies, focused almost exclusively on the action or inaction‘s of front-line operational personnel. The organizational model proposed by the authors is one alternative means to pursue safety and prevention strategies in contemporary aviation; it is also applicable to other production systems. The model argues for a broadened approach, which considers the influence of all organizations (the blunt end ) involved in aviation operations, in addition to individual human performance (the sharp end ). If the concepts of systems safety and organizational accidents are to be advanced, aviation management at all levels must be aware of them. This book is intended to provide a bridge from the academic knowledge gained from research, to the needs of practitioners in aviation. It comprises six chapters: the fundamentals, background and justification for an organizational accident causation model to the flight deck, maintenance and air traffic control environments. The last chapter suggest different ways to apply the model as a prevention tool which furthermore enhances organizational effectiveness. The value of the organizational framework pioneered by Professor Reason in analyzing safety in high-technology production systems is felt by his co-authors to have an enduring role to play, both now and in coming decades. Applied now in this book, it has been adopted by ICAO, IFATCA, IMO, the US National Transportation Safety Board, the Transportation Safety B