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Magazine Editing: In Print and Online

Autor John Morrish, Paul Bradshaw
en Limba Engleză Paperback – 31 oct 2011
Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication.
Magazine Editing offers practical guidance on:
  • how to create an editorial strategy
  • how to lead and manage an editorial team
  • researching a market and finding new readers
  • dealing with budgets and finance
  • working with designers and production staff
  • legal, technological and ethical dilemmas
  • online distribution, social media and search engine optimisation
  • managing information overload
  • how to become an editor.
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Specificații

ISBN-13: 9780415608350
ISBN-10: 041560835X
Pagini: 288
Ilustrații: 1 black & white illustrations, 4 black & white tables, 1 black & white halftones, 3 black & white line drawings
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.44 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Introduction  1. How magazines work  2. Editorial Strategy  3. Leader and manager  4. Money matters  5. The right words  6. Pictures and design  7. Managing production  8. Where the buck stops 9. Becoming an editor  Appendix 1. National Union of Journalists Code of Conduct  Appendix 2. Press Complaints Commission Code of Practice  Glossary  Notes  Bibliography

Recenzii

'It is, and was in its earlier incarnations, a valuable and thorough guide to all the aspects of publishing editors and their staff should know about [...] For students this book offers a readable introduction to the industry so it should definitely be stocked by every library where magazine journalism and publishing is taught.' - Journal of the Association for Journalism Education, Issue 2-1, May 2013
Praise for the second edition:
'Editing has always been a dark art, part both sides of the brain and part gut - and this excellent and thorough book lets light into every conceivable corner including some pretty murky ones. Above all it carries a torch for the blindingly obvious but oft forgotten truth - cherish and serve your readers and won't go far wrong.' Nicholas Brett, Deputy Managing Director, BBC Magazines, and former editor of Radio Times

Descriere

  Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication.
Magazine Editing offers practical guidance on:
  • how to create an editorial strategy
  • how to lead and manage an editorial team
  • researching a market and finding new readers
  • dealing with budgets and finance
  • working with designers and production staff
  • legal, technological and ethical dilemmas
  • online distribution, social media and search engine optimisation
  • managing information overload
  • how to become an editor.