Magazine Production: Media Skills
Autor Jason Whittakeren Limba Engleză Paperback – 7 noi 2016
Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today.
Magazine Production includes:
• an introduction to the history, markets and audiences of magazines
• explanations of the roles of publishers and advertising teams as part of the business of magazines
• a comparison between print and new systems of digital circulation, with particular focus on mobile platforms;
• guidance on setting up editorial teams, and best practice for producing feature, news and review copy
• information on designing and laying out a title for print or digital distribution
• legal and ethical issues affecting magazine editors and publishers
• a consideration of the future of magazines.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 229.86 lei 6-8 săpt. | |
Taylor & Francis – 7 noi 2016 | 229.86 lei 6-8 săpt. | |
Hardback (1) | 866.52 lei 6-8 săpt. | |
Taylor & Francis – 16 noi 2016 | 866.52 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781138122154
ISBN-10: 1138122157
Pagini: 196
Ilustrații: 25
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.31 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Seria Media Skills
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138122157
Pagini: 196
Ilustrații: 25
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.31 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Seria Media Skills
Locul publicării:Oxford, United Kingdom
Public țintă
UndergraduateCuprins
List of illustrations
Introduction
1 Magazines and their markets
2 The business of magazines
3 From print to mobile: the digital revolution
4 Copy and editorial
5 Designing for print
6 Designing for digital
7 Legal and ethical issues
8 Conclusion
Glossary
Bibliography
Index
Introduction
1 Magazines and their markets
2 The business of magazines
3 From print to mobile: the digital revolution
4 Copy and editorial
5 Designing for print
6 Designing for digital
7 Legal and ethical issues
8 Conclusion
Glossary
Bibliography
Index
Recenzii
"Magazine Production offers an easily digestible explanation of the whole of magazine publishing. It is a solid choice for an undergraduate magazine publishing course, and could be useful as a supplementary reading for an undergraduate media studies course... Because this is the book’s second edition, it includes rich and relevant updates on the role of social media, apps, and digital platforms." - Catherine Staub, Drake University
Mark Davenport, Northumbria University, UK – ‘Well written and knowledgeable in important areas… Lacks contemporary analysis of online and social media aspects… Clearly the move to digital journalism and marketing needs to be addressed…Would you consider adopting a new edition of this book, if the changes you suggest were incorporated? Yes (Core).’
David Penman, De Montfort University, UK – ‘The current edition provides an excellent overview of the practice of magazine production, giving students a thorough introduction to the industry. It is reasonably accessible, but might benefit from more illustrations… It is starting to show its age as the magazine industry has moved on in the years since it was published, particularly in the use of digital media… Although Magazine Production remains among the top three books recommended to students I am of the opinion that it has become less relevant in the past few years. A new/revised edition would ensure that the title continued to be on the list of recommended texts, and stocked in the library.’
David McMurray, Edinburgh Napier University, UK – ‘Good overview/intro into magazine production without being overly technical… Due to fast moving nature of industry is now dated…Magazines and their markets needs to be updated – dated info. The chapter on Photography and Design is a useful intro for students and it would be a shame to lose this.’
Mark Davenport, Northumbria University, UK – ‘Well written and knowledgeable in important areas… Lacks contemporary analysis of online and social media aspects… Clearly the move to digital journalism and marketing needs to be addressed…Would you consider adopting a new edition of this book, if the changes you suggest were incorporated? Yes (Core).’
David Penman, De Montfort University, UK – ‘The current edition provides an excellent overview of the practice of magazine production, giving students a thorough introduction to the industry. It is reasonably accessible, but might benefit from more illustrations… It is starting to show its age as the magazine industry has moved on in the years since it was published, particularly in the use of digital media… Although Magazine Production remains among the top three books recommended to students I am of the opinion that it has become less relevant in the past few years. A new/revised edition would ensure that the title continued to be on the list of recommended texts, and stocked in the library.’
David McMurray, Edinburgh Napier University, UK – ‘Good overview/intro into magazine production without being overly technical… Due to fast moving nature of industry is now dated…Magazines and their markets needs to be updated – dated info. The chapter on Photography and Design is a useful intro for students and it would be a shame to lose this.’
Descriere
Magazine Production is a guide to the practical processes of taking a magazine from initial idea to final print and digital editions, and is aimed at those who wish to produce a title as part of their studies or for distribution on a small scale. It gives readers an overview of the essential elements to take into consideration when creating a magazine, including legal issues, the relation between editorial and design, and preparation for print or digital distribution.
Magazine Production will explain the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.
Magazine Production will explain the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. With information on professional bodies such as the Periodical Publishers Association, this book will provide readers with a clear understanding of what is needed to succeed in a career in magazines.