Man Appeal: Advertising, Modernism and Menswear
Autor Paul Joblingen Limba Engleză Hardback – 28 feb 2005
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Specificații
ISBN-13: 9781845200862
ISBN-10: 1845200861
Pagini: 172
Ilustrații: 40 b&w illustrations, bibliography, index
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Berg Publishers
Locul publicării:London, United Kingdom
ISBN-10: 1845200861
Pagini: 172
Ilustrații: 40 b&w illustrations, bibliography, index
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Berg Publishers
Locul publicării:London, United Kingdom
Caracteristici
Also available in paperback, 9781845200879 £17.99 (March, 2005)
Notă biografică
Paul Jobling is Researcher in Arts and Architecture at the University of Brighton. He is the author of Fashion Spreads.
Cuprins
Introduction * 'Design is Just a Detail of our Service': The Development of Men's Wear Advertising as a Social and Economic Force between 1900 and 1914 * 'The Habit of Reading Advertisements': The Interdependence of Eye and Mind in Decoding Men's Wear Publicity Before 1914 * 'From A to E': Men's Wear Advertising and Market Research Between 1914 and 1939 * 'Selling with Wit, Style and Sincerity': Modernism, Class and Gender in Men's Wear Publicity During the Interwar Period * 'Dynamic Virility': Masculine Identities in Advertising for Tailors during the Interwar Period * 'Business (Almost) As Ususal': Men's Wear Advertising, Utility and Rationing during the Second World War * 'Nice Stuff Against the Skin': Pleasure and Spectatorship in Men's Underwear Advertising