Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Editat de Inês Veiga Pereira, José Duarte Santos

en Limba Engleză Paperback – 2 aug 2021

Provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed.

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Paperback (1)	1051^.07 lei 6-8 săpt.
Business Science Reference – 2 aug 2021	1051^.07 lei 6-8 săpt.
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Business Science Reference – 2 aug 2021	1382^.02 lei 6-8 săpt.