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Management in a Dynamic Environment: Concepts, Methods and Tools

Autor Rico Baldegger
en Limba Engleză Paperback – 10 iul 2012
This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.
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Specificații

ISBN-13: 9783834931931
ISBN-10: 3834931934
Pagini: 388
Ilustrații: IV, 387 p. 140 illus.
Dimensiuni: 168 x 240 x 20 mm
Greutate: 0.62 kg
Ediția:2012
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany

Public țintă

Upper undergraduate

Cuprins

Basic Models of the Enterprise.- System-Based Approach and Cybernetics.- Management Techniques.- Strategy – Thinking and Acting.- Organization – Structure follows Strategy.- Corporate Culture – A Competitive Advantage.- Corporate Development through Innovation

Notă biografică

Prof. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.

Textul de pe ultima copertă

This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.
Contents
Basic Models of the Enterprise
System-Based Approach and Cybernetics
Management Techniques
Strategy – Thinking and Acting
Organization – Structure follows Strategy
Corporate Culture – A Competitive Advantage
Corporate Development through Innovation
 
Target Groups
Students and lecturers of Economics (Bachelor and Master), in particular those with a focus on leadership, entrepreneurship, and innovation management
Students and lecturers of the Engineering Sciences
Participants in management training courses for non-economists
Executives and Managers
 
Author
Prof. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.

Caracteristici

With practical examples and interpretation questions Clearly structured on basis of functional management studies Short case studies at the end of each chapter