Managing Corporate Communication de Rossella Gambetti

Managing Corporate Communication: A Cross-Cultural Approach

Rossella Gambetti

Stephen Quigley

en Limba Engleză Paperback – 15 noi 2012

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

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Notă biografică

ROSSELLA C. GAMBETTI is currently Assistant professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy. She is Editor-in-Chief of Communicative Business. Italian Research Review on Business Communication, the first Italian scholarly peer-reviewed journal specifically dedicated to research issues related to corporate and marketing communication, sponsored by the UPA (the Italian Association of Advertisers), unifying more than 600 companies active in Italy. She is author of several books, academic articles and essays on topics such as the strategic role of communication in corporate governance and intangible assets management, innovative branding strategies, and Internet impact on corporate communication strategy. STEVE QUIGLEY is currently Associate Professor of Public Relations at Boston University, USA. Steve is also a public relations consultant whose work is concentrated in the areas of media relations, community relations, crisis communication and social media. He was a partner for ten years with the Boston public relations firm of Schneider & Associates. Steve is a member of the National Commission on Public Relations Education, a former PRSA assembly delegate, and Past-President of PRSA Boston. He is the recipient of the Boston University Lyndon Baines Johnson Student Advisor of the Year Award and the John J. Malloy Crystal Bell Award for lifetime achievement and contribution to the field of public relations.

Cuprins

Preface; E.T.Brioschi & O.Lerbinger Introduction PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES Public Relations in International Management; O.Lerbinger The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes The Organization of the Corporate Communication Function; D.Wright From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan PART III: BEST PRACTICES IN CORPORATE COMMUNICATION To be Confirmed Conclusion Endnote; D.Bodega & T.Fiedler References.