Managing (e)Business Transformation: A Global Perspective
Autor Ali Farhoomand, M. Lynne Markus, Guy Gable, Shamza Khanen Limba Engleză Paperback – 25 aug 2004
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Specificații
ISBN-13: 9781403936042
ISBN-10: 1403936048
Pagini: 461
Ilustrații: illustrations
Dimensiuni: 155 x 235 x 27 mm
Greutate: 0.91 kg
Ediția:2004
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 1403936048
Pagini: 461
Ilustrații: illustrations
Dimensiuni: 155 x 235 x 27 mm
Greutate: 0.91 kg
Ediția:2004
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Diversity of cases ensures a balanced analysis of eBusiness across different industry and functional spectrums. The case studies provide a rich array of information and are tightly linked to particular business concepts and theories thus helping students to apply learned theoretical concepts to practical situations
Notă biografică
ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the School of Business, University of Hong Kong.M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA.GUY GABLE is Professor of Information Systems at the School of Information Systems, Queensland University of Technology, Australia.SHAMZA KHAN is a writer an consultant based in London, UK.
Cuprins
PART ONE: E-BUSINESS STRATEGIC MANAGEMENTBusiness Transformation: An introductionE-Business StrategyValuing e-Business and Managing PerformancePART TWO: E-BUSINESS INFRASTRUCTURE DEVELOPMENTEBusiness Infrastructure: The Building BlocksE-Business Infrastructure: Integration, Standards, SecurityPART THREE: E-BUSINESS PROCESS MANAGEMENTEnterprise Resource Planning SystemsRelationship Process ManagementSupply Chain ManagementPART FOUR: E-BUSINESS IMPLEMENTATIONE-Business Change Management: Effective Implementation of E-Business StrategiesE-Business in a Global Context.