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Managing (e)Business Transformation: A Global Perspective

Autor Ali Farhoomand, M. Lynne Markus, Guy Gable, Shamza Khan
en Limba Engleză Paperback – 25 aug 2004
Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp
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Specificații

ISBN-13: 9781403936042
ISBN-10: 1403936048
Pagini: 461
Ilustrații: illustrations
Dimensiuni: 155 x 235 x 27 mm
Greutate: 0.91 kg
Ediția:2004
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Caracteristici

Diversity of cases ensures a balanced analysis of eBusiness across different industry and functional spectrums. The case studies provide a rich array of information and are tightly linked to particular business concepts and theories thus helping students to apply learned theoretical concepts to practical situations

Notă biografică

ALI FARHOOMAND is an Associate Professor and Director of the Center for Asian Business Cases at the School of Business, University of Hong Kong.M. LYNNE MARKUS is Trustee Professor of Management at Bentley College, Boston, Massachusetts, USA.GUY GABLE is Professor of Information Systems at the School of Information Systems, Queensland University of Technology, Australia.SHAMZA KHAN is a writer an consultant based in London, UK.

Cuprins

PART ONE: E-BUSINESS STRATEGIC MANAGEMENTBusiness Transformation: An introductionE-Business StrategyValuing e-Business and Managing PerformancePART TWO: E-BUSINESS INFRASTRUCTURE DEVELOPMENTEBusiness Infrastructure: The Building BlocksE-Business Infrastructure: Integration, Standards, SecurityPART THREE: E-BUSINESS PROCESS MANAGEMENTEnterprise Resource Planning SystemsRelationship Process ManagementSupply Chain ManagementPART FOUR: E-BUSINESS IMPLEMENTATIONE-Business Change Management: Effective Implementation of E-Business StrategiesE-Business in a Global Context.