Managing Emerging Data Technologies: Concepts and Use
Autor Duncan R. Shawen Limba Engleză Paperback – 9 dec 2022
Following a unique, three-part structure, the book offers:
• a macro view of the environmental drivers which are changing organisations
• a meso view of how organisations and business functions are responding
• a micro view of the skills needed to take advantage of the new opportunities that these technologies bring
A wide range of examples featuring well-known companies aid understanding, while practical activities help students to develop the skills they need in business. A downloadable teaching guide and PowerPoints are available for those using the book in their teaching.
Managing Emerging Data Technologies: Concepts and Use is essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business, as well as anyone looking to use these technologies in their organisation.
Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world, including Alliance Manchester Business School in Hong Kong, and Nottingham University Business School in the UK and Malaysia.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 363.50 lei 3-5 săpt. | +24.97 lei 7-13 zile |
| SAGE Publications – 9 dec 2022 | 363.50 lei 3-5 săpt. | +24.97 lei 7-13 zile |
| Hardback (1) | 1012.33 lei 6-8 săpt. | |
| SAGE Publications – 9 dec 2022 | 1012.33 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781529761610
ISBN-10: 1529761611
Pagini: 256
Dimensiuni: 186 x 232 x 19 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1529761611
Pagini: 256
Dimensiuni: 186 x 232 x 19 mm
Greutate: 0.45 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
John Cullen’s book is firmly rooted in established business ethics theory and debates while also engaging – in an impressive way – with new perspectives and the latest research. With such an impressive and comprehensive scope, making engagement easy for students and effective for educators requires clear signposting, summaries of key learning points, invitations to reflection and interesting case studies that support both discussion and application. This book has it all. Above and beyond that, I particularly admired the interdisciplinary range of the book, the use of psychoanalytic theory to shed new light on key debates, and the multiple ways in which the text supports students in the development of their own position on the most critical and pressing ethical issues of our times. It is easy to recommend such a useful, interesting and engaging book.
Cuprins
The Forces Acting On Organisations
Introduction
How Change Forces Affect Organisations
Analysing How Change Forces Affect Organisations
How Organisations Are Responding
How To Build New Types Of Relationships With Customers
How To Develop New Ways Of Creating Value And New Business Models
How Data-Driven Organisations Organise Their People
How To Build And Govern A Business Ecosystem
Skills To Help Organisations Respond
How To Understand What Customers Really Need
How To Design And Produce What Customers Need
Elements Of A Data And Decision-Making Strategy
Introduction
How Change Forces Affect Organisations
Analysing How Change Forces Affect Organisations
How Organisations Are Responding
How To Build New Types Of Relationships With Customers
How To Develop New Ways Of Creating Value And New Business Models
How Data-Driven Organisations Organise Their People
How To Build And Govern A Business Ecosystem
Skills To Help Organisations Respond
How To Understand What Customers Really Need
How To Design And Produce What Customers Need
Elements Of A Data And Decision-Making Strategy
Notă biografică
After working in engineering and logistics, Duncan did an MBA at Manchester Business School and went into management consultancy, where he worked for clients including Xerox, Coca-Cola, Danone and Shell. He then joined Motoroläs mobile phone division and was the Customer Satisfaction Manager for the EMEA region.
Duncan completed his PhD on Network Orchestration and now teaches business strategy and data technology strategy at Alliance Manchester Business School in Hong Kong, and at Nottingham University Business School in the UK and Kuala Lumpur, Malaysia.
He researches and consults on data monetisation, data sharing, the Internet of Things and qualitative data science. Duncan consults to private companies and the UK government and publishes in academic journals and books. He has international academic and commercial experience in Asia, Europe and North America.
Duncan completed his PhD on Network Orchestration and now teaches business strategy and data technology strategy at Alliance Manchester Business School in Hong Kong, and at Nottingham University Business School in the UK and Kuala Lumpur, Malaysia.
He researches and consults on data monetisation, data sharing, the Internet of Things and qualitative data science. Duncan consults to private companies and the UK government and publishes in academic journals and books. He has international academic and commercial experience in Asia, Europe and North America.
Descriere
Emerging data technologies are one of several forces that are changing the world. Following a unique macro, meso and micro structure, this textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are altering business operations and strategy.