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Managing Fashion: A Management Perspective

Autor Kaled K. Hameide
en Limba Engleză Hardback – 20 noi 2020
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges.
Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking.
Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
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Specificații

ISBN-13: 9780815386919
ISBN-10: 0815386915
Pagini: 272
Ilustrații: 17 Line drawings, black and white; 5 Halftones, black and white; 8 Tables, color; 22 Illustrations, black and white
Dimensiuni: 174 x 246 x 16 mm
Greutate: 0.8 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

General, Postgraduate, Professional, and Undergraduate

Cuprins

1. Understanding Management  2. Managing the Fashion Supply Chain: How the Fashion Industry Works  3. Managing the Fashion Brand  4. Managing Fashion Brand Extensions  5. Managing Fashion Licensing  6. Managing Fashion Global Growth  7. Ethics and Other Fashion Management Issues

Notă biografică

Kaled K. Hameide is a tenured Associate Professor in the College of the Arts at Montclair State University, United States.

Descriere

Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories thus offering a deeper and more practical dimension to the addressed issues