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Managing Media Firms and Industries: What's So Special About Media Management? de Gregory Ferrell Lowe

Managing Media Firms and Industries: What's So Special About Media Management?: Media Business and Innovation

Editat de Gregory Ferrell Lowe, Charles Brown
en Limba Engleză Paperback – 23 aug 2016
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
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Specificații

ISBN-13: 9783319363394
ISBN-10: 3319363395
Pagini: 382
Ilustrații: X, 382 p.
Dimensiuni: 155 x 235 x 32 mm
Greutate: 0.55 kg
Ediția:Softcover reprint of the original 1st ed. 2016
Editura: Springer International Publishing
Colecția Springer
Seria Media Business and Innovation

Locul publicării:Cham, Switzerland

Cuprins

Forward.- Introduction.- Part I: Scholarship and Distinction.- Part II: Governance and Accountability.- Part III: Business and Economics.- Part IV: Products and Markets.- Part V: Leadership and Labour.

Recenzii

“This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice.” (Melissa Katherine Louie, Fudan Journal of the Humanities and Social Sciences, Vol. 11, 2018)

Notă biografică

Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009 – 2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997 – 2007) and as the Head of Yle Programme Development (2002-2005). He is the founder of the RIPE initiative  for development in public service media and President of the European Media Management Education Association (EMMA). He is an editorial board member for various journals, including the International Journal on Media Management.
Charles Brown is the creator and leader of the University of Westminster’s Masters in Media Management, which has been running since 2005. He has also led the development of the University’s new Masters in Global Media Business, a collaboration with the Communication University of China, to be delivered in both China and the UK. Charles Brown has been a media consultant and journalist for over 25 years and has worked with a wide range of media organisations in North America and Europe, advising on the development of strategy and contributing to the creation of digital products and services. Companies he has worked include the BBC, Home Box Office, Warner Home Video, Sanctuary Records, the Guardian, the Scotsman, the Producers Alliance for Cinema and Television, the European Commission and the Department of Trade and Industry. His research interests include emerging digital business models, the development of digital products and services, new aggregation and distribution techniques, regulation and policy, media economics and evolving approaches to the preservation and promotion of public interest and public service values in the media and content industries.
Charles Brown is a former president of EMMA.

Textul de pe ultima copertă

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Caracteristici

Provides a survey of this comparatively new field of research specialization, from diverse perspectives and across key dimensions of management practice Offers an accessible digest of the core literature important for understanding theoretical foundations Highlights practical implications relevant for managers and students