Managing New Technology Development
Autor William Souder, J. Shermanen Limba Engleză Hardback – 30 dec 1993
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Specificații
ISBN-13: 9780070597488
ISBN-10: 0070597480
Pagini: 348
Ilustrații: 1
Dimensiuni: 158 x 236 x 27 mm
Greutate: 0.66 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
ISBN-10: 0070597480
Pagini: 348
Ilustrații: 1
Dimensiuni: 158 x 236 x 27 mm
Greutate: 0.66 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Locul publicării:United States
Cuprins
Technological
Change:
Creative
Destruction.Technology,
Markets,
and
Management.Capturing
Returns
from
Innovation.Profiting
from
Innovation.Competing
Under
Standardization.Managing
Technology
in
Global
Markets.Managing
Innovation.Venturing.Implementing
New
Technology.Individual
and
Organizational
Roles
at
the
Front
End.Special
Arrangements
for
Innovation.Using
External
Sources
for
Ideas
and
Research
Results.What
is
a
``Good''
Product
Concept?
Tools
for
Developing
Winning
Concepts.Market
Analysis
and
Definition.User
Need
Analysis.