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Managing Product Development

Editat de Toshihiro Nishiguchi
en Limba Engleză Hardback – 20 feb 1997
This book brings together the work of leading international researchers in the field of product innovation and development. Competitive success between firms nearly always depends on what new products they can develop and bring to market. Some contributors examine broad issues related to the impact of information technology and the role that social factors play in the successful development of products; they also describe the ways that Japanese firms develop products internationally. Others explore product development in the automobile, biotechnology, photolithographic, and textile machinery industries. The book thus provides a powerful guide to successful product development for firms in diverse industries.
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Specificații

ISBN-13: 9780195074383
ISBN-10: 0195074386
Pagini: 320
Ilustrații: line figures, tables
Dimensiuni: 162 x 241 x 25 mm
Greutate: 0.64 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States