Managing Start-ups for Success: Entrepreneurship in Difficult Times
Autor Rajat Kanti Baisyaen Limba Engleză Paperback – 6 iul 2021
World economics and the industrial environment recently has created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.
It highlights
- robust methods for keeping up with innovation;
- designing new ways to grow, improve, and market your product; and
- managing the changes in the business environment, market dynamics and other uncertainties
The volume is rich with examples and case studies of many small and large businesses, it further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs.
An essential guide for entrepreneurs, professionals working in business management and marketing communications as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples, and lessons for innovative thinking and breaking new ground in business.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 389.11 lei 43-57 zile | |
| Taylor & Francis – 6 iul 2021 | 389.11 lei 43-57 zile | |
| Hardback (1) | 999.17 lei 43-57 zile | |
| Taylor & Francis – 6 iul 2021 | 999.17 lei 43-57 zile |
Preț: 389.11 lei
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Specificații
ISBN-10: 036743346X
Pagini: 354
Ilustrații: 8
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.51 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge India
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and Professional Practice & DevelopmentCuprins
2. From an idea to a marketable product: Deciding on the industry category and a product to be launched
3. Entrepreneurship ecosystem and start-ups funding
4. Managing risks and negotiating deals
5. Marketing management and strategies for start-ups
6. Business family entrepreneurs and new-generation entrepreneurs
7. Managing growth and transition of start-ups
8. Exiting the business: Routes and processes
9. Concluding lessons for success
Notă biografică
Recenzii
—Dr Arindam Bose, Leading biotechnology consultant and Member of the USA National Academy of Engineering & Director of Dyadic International, Inc.
‘The book has been designed to give critical lessons and insights into business functions for managing a start-up successfully, it covers how ideas are developed and how it progresses through various stages; giving key insights, it will be a valuable resource for entrepreneurs and a lesson in entrepreneurship.’
—Mr Yousef Abdul Latif Jameel, Chairman of YALJ Group of Companies, Saudi Arabia
‘Professor Baisya has a brilliant academic standing and decades of experience in large organisations and leadership roles in a global environment. This book reflects his key insights on the subject. It will be valuable for entrepreneurs, start-ups, students and researchers in the subject of entrepreneurship.’
—Dr Esben Østergaard, Co-founder of Universal Robots and Founder & CEO at REInvest Robotics
Descriere
World economics and the industrial environment recently has created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.
It highlights
- robust methods for keeping up with innovation;
- designing new ways to grow, improve, and market your product; and
- managing the changes in the business environment, market dynamics and other uncertainties
The volume is rich with examples and case studies of many small and large businesses, it further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs.
An essential guide for entrepreneurs, professionals working in business management and marketing communications as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples, and lessons for innovative thinking and breaking new ground in business.