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Market Research Methodologies de Amandeep Takhar-Lail

Market Research Methodologies

Autor Amandeep Takhar-Lail
en Limba Engleză Hardback – 12 oct 2014
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
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Specificații

ISBN-13: 9781466663718
ISBN-10: 1466663715
Pagini: 300
Dimensiuni: 216 x 279 x 19 mm
Greutate: 1.04 kg
Editura: Business Science Reference

Notă biografică

Dr. Ali Ghorbani is an assistant professor of business administration in Payame Noor University (PNU), IRI. He holds PhD, M.Sc and B.Sc degrees in business administration from PNU. Ghorbani has published more than 35 manuscript and presented several papers in international and national journals and conference about e-commerce, e-business, e-banking, e-entrepreneurship, IT application in organizations and marketing strategies. In addition to he has attained the first rank at MCs Examination of Islamic Azad University, he has won third rank award in 6th Scientific Congress of Payame Noor University Students. Now, he is member of editorial board of several international journals. He has contributed in several special issues of journals and books as a member of editorial board.