MARKET RESEARCH ON A SHOESTRING GET A REALITY CHECK ON YOUR BIG IDEA FOR UNDER $100By Naeem Zafar, University of California, BerkeleyEntrepreneurs don't like to do market research. Whether they find it to be unnecessary, think that it takes too much time and money, or are simply terrified by the idea, they often start up their new businesses without the necessary preparation or the understanding of exactly what they are getting into.But market research does not have to be an expensive, time-consuming nightmare. It is an essential aspect of starting a new business that can be conducted quickly and easily if you know what to look for and where to look. Market Research on a Shoestring is a 128-page e-book full of techniques, tricks, and secrets that will help you ask the right questions and find the answers you need to better understand your business and the market it faces. If you want to raise funds for your startup or simply maximize its chances for success, you will need this book. It provides specific details on how to conduct market research, including what questions you should ask and where you can find the customers to survey, as well as how you can use Internet tools such as Google Adwords and Twitter to carry out your research.