Cantitate/Preț
Produs
Total produse
Vezi coșul
Marketing 2e de DS Mercer

Marketing 2e

Autor DS Mercer
en Limba Engleză Paperback – 18 dec 1995
The second edition of this widely adopted text is a complete guide to the entire discipline of marketing, including the latest developments in areas such as:

  • Category management.

  • Database marketing.

  • Loyalty Schemes.

  • Marketing investment.

  • Relationship marketing.

The structure has been simplified so that the length of time to study all the material in the book has now been reduced by a quarter. The text is clearly structured in a modular fashion so that only the material needed for the specific course being studied need be referred to. The emphasis is on learning, rather than on reading, using well-tried distance learning techniques.
Competitively prices, Marketing is designed as a first choice text for marketing undergraduates, MBA students and those taking professional examinations.

Citește tot Restrânge

Preț: 46329 lei

Preț vechi: 50358 lei
-8% Nou

Puncte Express: 695
Preț estimativ în valută:
8867€ • 9354$ • 7389£

Carte disponibilă

Livrare economică 12-26 decembrie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780631196389
ISBN-10: 0631196382
Pagini: 576
Dimensiuni: 191 x 245 x 31 mm
Greutate: 1.09 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

full and part–time students of undergraduate and postgraduate courses in marketing

Notă biografică

Descriere

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative.