Cantitate/Preț
Produs
Total produse
Vezi coșul
Marketing and American Consumer Culture: A Cultural Studies Analysis de Arthur Asa Berger

Marketing and American Consumer Culture: A Cultural Studies Analysis

Autor Arthur Asa Berger
en Limba Engleză Hardback – 28 dec 2016
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 40459 lei  43-57 zile
  Springer International Publishing – 18 iul 2018 40459 lei  43-57 zile
Hardback (1) 41061 lei  43-57 zile
  Springer International Publishing – 28 dec 2016 41061 lei  43-57 zile

Preț: 41061 lei

Nou

Puncte Express: 616
Preț estimativ în valută:
7858€ • 8163$ • 6527£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783319473277
ISBN-10: 3319473271
Pagini: 176
Ilustrații: XI, 164 p. 28 illus.
Dimensiuni: 148 x 210 x 11 mm
Greutate: 0.36 kg
Ediția:1st ed. 2016
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

Introduction: Martians and Marketing.- Chapter1: The Semiotics of Marketing: Selling with Signs.- Chapter 2: A Psychoanalytic Approach to Marketing.- Chapter 3: Sociological Theory: The Group Sells.- Chapter 4: Marxism and Marketing.- Chapter 5: The Anthropology of Marketing.- Chapter 6: Marketing Memes: Antiquity and Modernity.- Chapter 7: Marketing the Self.- Chapter 8: Marketing Something: Advertising Cruise Tourism.- Chapter 9: Marketing the President: Political Marketing.- Chapter 10: Marketing to Millenials.- Chapter 11: Marketing and Social Media.- Chapter 12: Marketing Countries: Selling the USA.- Chapter 13: Marketing Theory.- Chapter 14: Ernest Dichter’s The Strategy of Desire.- Coda: Marketing and Martians.

Notă biografică

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Textul de pe ultima copertă

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Caracteristici

Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume Offers an extensive set of visual aids and illustrations Composed in the author's signature style, combining rigor and accessibility applicable to students and researchers alike