Marketing and Entrepreneurship: Research Ideas and Opportunities
Autor Gerald E. Hillsen Limba Engleză Hardback – 28 sep 1994 – vârsta până la 17 ani
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Specificații
ISBN-13: 9780899307657
ISBN-10: 0899307655
Pagini: 352
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.69 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 0899307655
Pagini: 352
Dimensiuni: 156 x 235 x 24 mm
Greutate: 0.69 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
GERALD E. HILLS is the Denton Thorne Chairholder in Entrepreneurship and Professor of Marketing at the University of Illinois at Chicago. He has authored and edited ten books and more than 70 articles in the Journal of Marketing, Journal of Business Venturing, Business Horizons, International Journal of Small Business, Journal of Technological and Social Change, and the Journal of Small Business Management. As Vice-President, he heads the professors' division of the American Marketing Association and has also served as President of the U.S. Association for Small Business and Entrepreneurship and the International Council for Small Business.
Cuprins
Marketing and Entrepreneurship: The Domain by Gerald HillsDefining and Conceptualizing Entrepreneurship: A Process Approach by Neil Churchill and Daniel MuzykaWhere's Entrepreneurship? Finding the Definitive Definition by William GartnerMarketing/Entrepreneurship Interface: A Conceptualization by David GardnerBroadening the Concept of Entrepreneur: The Entrepreneurial Consumer by Jonathan Huefner and Keith HuntConceptualizing Entrepreneurial Opportunity Identification by Peder Christiensen, Ole Madsen, and Rein PetersonEvaluating New Venture Ideas: Considerations from the New Product Development Process by Stanley StaschOpportunity Recognition: Lessons from Venture Capital by Jeffry Timmons and Daniel MuzykaAnalyzing Market Opportunities for New Ventures by Ernest Cadotte and Robert WoodruffProduct/Service Development in New/Growing Firms by Robert HisrichPricing for Entrepreneurial Firms by Richard Teach and Robert SchwartzDistribution in New/Growing Firms by Charles Davis and Mohammed RawwasEntrepreneurship and the Sales Function by Michael Morris, Raymond LaForge, and Thomas IngramMarket Entry Strategies for New Corporate Ventures by Zenas Block, and Ian MacMillanIntegrating Entrepreneurship and Marketing Strategy Research by David Cravens and Dale LunsfordResearch on Marketing Communication at the Marketing/Entrepreneurship Interface by Rae Eighmey, John Eighmey, and Keith HuntEntrepreneurship in International Marketing: A Continuing Research Challenge by Hans B. Thorelli and George TesarEntrepreneurship in LDCs: Perspectives and Experiences by William Lazer and David HardinThe Entrepreneur, the Market Context, and the Venture by Alan Carsrud, Robert Brockhaus, and Kelly ShaverEmployment Growth in the Decade of the Entrepreneur by Bruce Kirchoff and Bruce Phillips