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Marketing and Management Sciences de Nikolaos Konstantopoulos

Marketing and Management Sciences

Editat de Nikolaos Konstantopoulos, Damianos P. Sakas
en Limba Engleză Hardback – 19 ian 2010
A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.
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Specificații

ISBN-13: 9781848165090
ISBN-10: 1848165099
Pagini: 617
Dimensiuni: 157 x 229 x 38 mm
Greutate: 1.06 kg
Editura: Imperial College Press

Cuprins

Administrative Faculties of Academic Leaders (D P Sakas & T E Simos); Natural Drift in Organizations (P Dupin); Polls and Mass Media: An Interactive Relation (T Spyridoula & P Epaminondas); Knowledge Security for Hospitality Industry (W S L Fung et al.); The Role of Tourism in European Regional Growth (G M Korres et al.); Politics in Small-Medium Enterprises (D Karidas & K Dolma); Quantitative Assessment of Portfolio of Activities in Terms of Sustainable Development (A Miecinskiene & V Stasytyte); Destination Image Formation Model (D Stylidis et al.); and other papers.