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Marketing and Promoting Electronic Resources: Creating the E-Buzz!

Editat de Eleonora I. Dubicki
en Limba Engleză Paperback – 6 noi 2008
Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.
This material was published as a special issue of The Serials Librarian.
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Specificații

ISBN-13: 9780789035868
ISBN-10: 0789035863
Pagini: 236
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

1. Introduction  Eleonora Dubicki  2. Basic Marketing and Promotion Concepts  Eleonora Dubicki  3. Thinking Outside of the Library Box: The Library Communication Manager Monica Metz-Wiseman and Skye L. Rodgers  4. A Successful Promotional Campaign: We Can’t Keep Quiet About Our Electronic Resources  Sian Brannon  5. Marketing to Community College Users  Mark S. Thompson and Lynn Schott  6. Marketing Electronic Resources to Distance Students: A Multipronged Approach  Julia Leong  7. Word-of-Mouth Marketing Using Peer Tutors  Michelle S. Millet and Clint Chamberlain  8. A Three-Step Approach to Marketing Electronic Resources at Brock University  Shelley L. Woods  9. Get IT and Go: Marketing SFX at an Academic Health Science Library  Diana Delgado and Michael A. Wood  10. Hitting the Spot: Marketing Federated Searching Tools to Students and Faculty  Christopher Cox 11. Infiltrating NetGen Cyberculture: Strategies for Engaging and Educating Students on Their Own Terms  Gail M. Golderman and Bruce Connolly  12. Using RSS Feeds to Alert Users to Electronic Resources Kim Armstrong  13. Referral Marketing Campaigns: "Slashdotting" Electronic Resources James Buczynski

Recenzii

This is an excellent book that provides much good background on the marketing challenges other libraries have faced and how they dealt with  them. ... it focuses primarily on academic libraries, all libraries will find this information useful. - Mark E. Shelton, Harvard University, Collection Building

Descriere

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting can find fresh ideas to apply in their own setting.