Marketing and Public Relations for Libraries: The Library Administration Series
Autor Cosette N. Kiesen Limba Engleză Paperback – 31 dec 1986
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Specificații
ISBN-13: 9780810846562
ISBN-10: 081084656X
Pagini: 213
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.28 kg
Editura: Rowman & Littlefield
Seria The Library Administration Series
ISBN-10: 081084656X
Pagini: 213
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.28 kg
Editura: Rowman & Littlefield
Seria The Library Administration Series
Notă biografică
Descriere
A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.