Marketing and Supply Chain Management: A Systemic Approach
Autor Dimitris Folinas, Thomas Fotiadisen Limba Engleză Paperback – 21 sep 2017
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 407.90 lei 43-57 zile | |
| Taylor & Francis – 21 sep 2017 | 407.90 lei 43-57 zile | |
| Hardback (1) | 931.78 lei 43-57 zile | |
| Taylor & Francis – 20 sep 2017 | 931.78 lei 43-57 zile |
Preț: 407.90 lei
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Specificații
ISBN-13: 9781138181656
ISBN-10: 113818165X
Pagini: 246
Ilustrații: 23 Tables, black and white; 67 Line drawings, black and white; 67 Illustrations, black and white
Dimensiuni: 174 x 246 x 22 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 113818165X
Pagini: 246
Ilustrații: 23 Tables, black and white; 67 Line drawings, black and white; 67 Illustrations, black and white
Dimensiuni: 174 x 246 x 22 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Introduction
Part I Theoretical context
1. Marketing and supply chain management challenges
2. Introduction to marketing and supply chain management
3. Marketing and supply chain management coexistence in today’s market arena
4. Identifying the challenges and trends of marketing and supply chain management
5. Integrated framework of marketing and supply chain management
Part II Functional delimitation
6. A systemic approach to distribution channels
7. A holistic approach to demand handling
8. Procurement from a marketing and supply chain management point of view
Part III Contemporary issues
9. Typical approaches of marketing and supply chain management synergies
10. Technologies of marketing and supply chain management synergies
Part I Theoretical context
1. Marketing and supply chain management challenges
2. Introduction to marketing and supply chain management
3. Marketing and supply chain management coexistence in today’s market arena
4. Identifying the challenges and trends of marketing and supply chain management
5. Integrated framework of marketing and supply chain management
Part II Functional delimitation
6. A systemic approach to distribution channels
7. A holistic approach to demand handling
8. Procurement from a marketing and supply chain management point of view
Part III Contemporary issues
9. Typical approaches of marketing and supply chain management synergies
10. Technologies of marketing and supply chain management synergies
Descriere
Marketing and Supply Chain Management is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.