Marketing Financial Services
Autor Jillian Farquhar, Arthur Meidanen Limba Engleză Paperback – 18 mai 2010
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Specificații
ISBN-13: 9780230201187
ISBN-10: 0230201180
Pagini: 350
Ilustrații: 40 b/w tables, 30 diagrams, 10 b/w photos
Dimensiuni: 189 x 246 x 25 mm
Greutate: 0.82 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 0230201180
Pagini: 350
Ilustrații: 40 b/w tables, 30 diagrams, 10 b/w photos
Dimensiuni: 189 x 246 x 25 mm
Greutate: 0.82 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Numerous real world vignettes illustrate theory in practice
Notă biografică
JILLIAN DAWES FARQUHAR is is Professor of Marketing Strategy at the University of Bedfordshire, UK. She has extensive experience of consulting for major financial services providers and is Editor of the International Journal of Bank Marketing.ARTHUR MEIDAN is Emeritus Professor of Marketing at Sheffield University Management School, UK. He has lectured, consulted and taught extensively on bank and insurance marketing throughout the world. He has also published widely and currently serves on the editorial board for both the International Journal of Bank Marketing and the Journal of Financial Services Marketing.
Cuprins
Marketing and financial services: - an overview The financial services environment The Financial Services Customer Segmenting& Targeting the Financial Services Marketplace Information for marketing financial services Relationship Marketing in Financial Services Building and sustaining the financial services brand Creating value: the financial services product Pricing and Value in Financial Services Distributing Financial Services Communicating in the Marketing of Financial Services Marketing Strategies in Financial Services.