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Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions de Brian Goodall

Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions: Routledge Library Editions: Tourism

Editat de Brian Goodall, Gregory Ashworth
en Limba Engleză Hardback – 5 dec 2012
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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Specificații

ISBN-13: 9780415812719
ISBN-10: 0415812712
Pagini: 260
Dimensiuni: 174 x 246 mm
Greutate: 0.65 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Tourism

Locul publicării:Oxford, United Kingdom

Public țintă

General, Postgraduate, Professional, and Undergraduate

Cuprins

List of Tables, figures. Contributors. Preface. 1. How Tourists Choose Their Holidays: An Analytical Framework 2. Changing Patterns and Structure of European Tourism 3. The Development of Tourism in the Least Developed Countries 4. The Role of Travel Agent and Tour Operator 5. The Role of the Tourist Board 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands 7. Recreational Developments in Gravel Workings: The Limburg Experience 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application 9. The Image of Destination Regions: Theoretical and Empirical Aspects 10. Marketing in the Historic City For Tourism 11. Developments in the Promotion of Major Seaside Resorts: How to Effect a Transition By Really Making An Effort 12. Tourism Development Planning in Languedoc: Le Mission Impossible? 13. Changing Tourism Requires a Different Management Approach 14. Tourist Images: Marketing Considerations.

Notă biografică

Multivolume collection by leading authors in the field

Recenzii

'This is a super book that is not only timely with the EAL population growing rapidly; it also successfully links theory to practice...Written in a very accessible style, this book provides essential information, key theories and tried and tested best practice to help raise awarenes of potential issues for practitioners, children and parents. The practical support packed within this text is one of its strengths and is what practitioners will most benefit from'- Martine Horvath, EYE

Descriere

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.