The Management of International Tourism (RLE Tourism): Routledge Library Editions: Tourism
Autor Stephen Witt, Michael Brooke, Peter Buckleyen Limba Engleză Hardback – 7 dec 2012
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
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Specificații
ISBN-13: 9780415812689
ISBN-10: 0415812682
Pagini: 222
Dimensiuni: 174 x 246 x 19 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Tourism
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415812682
Pagini: 222
Dimensiuni: 174 x 246 x 19 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Tourism
Locul publicării:Oxford, United Kingdom
Public țintă
General, Postgraduate, Professional, and UndergraduateCuprins
List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.
Notă biografică
Multivolume collection by leading authors in the field
Descriere
This book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.