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Marketing Management in Geographically Remote Industrial Clusters de George Tesar

Marketing Management in Geographically Remote Industrial Clusters

Autor George Tesar, Jan Bodin
en Limba Engleză Hardback – 26 noi 2012
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
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Specificații

ISBN-13: 9789814383059
ISBN-10: 9814383058
Pagini: 528
Dimensiuni: 157 x 229 x 33 mm
Greutate: 0.89 kg
Editura: World Scientific Publishing Company

Cuprins

Introduction: An Introduction to Geographically Remote Industrial Clusters; Formation and Growth of Geographically Remote Industrial Clusters; Smaller Manufacturing Enterprises in Geographically Remote Industrial Clusters; Business-to-Consumer Marketing Management; Marketing Management and Cluster Dynamics; Notes on Case Analysis; Collected Cases: Formation of Geographically Remote Industrial Clusters: Instinctive Formation of an Industrial Cluster; Athelia - How Can an Old City Survive the Death of French Shipyards?; Closing the Distance between Two Furniture Clusters - Mobelriket in Lammhult and Tibro Interior in Tibro; Social and Environmental Value-Based Cluster Development - The Dilemma of Wishing to Do Good by Selling Textile Goods; The Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt's "Cinderella"; Interactive Recycling - Service Innovation in a Green Cluster; Internal and External Information Needs of Geographically Remote Industrial Clusters: Downturn for a Manufacturing Company in a Geographically Remote Industrial Cluster; Saab - A Case of Emergency; Connecting Strategy with Functional Practice in the Automobile Industry; Cluster Development and Marketing Challenges for a Regional Biorefinery Cluster; Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters: Sweet and Sound with Xylitol; Revitalizing Agro-Machinery Manufacturing in Tanzania - The Case of IEL; Skagenfood A/S in the Northern Jutland Seafood Cluster - Decisions to Develop the Business; Growth Challenges in Small Manufacturing Ventures from Emerging Economies - The Evidence from Moldova; Winery Startup within a Wine-Producing Cluster; Convergence and Differentiation in Regional Know-How - The Case of Central Otago Pinot Noir; Information Technology Issues and Geographically Remote Industrial Clusters: Software Development in a Remote Geographic Location - The Case of TextFlow; National Computer Services, Inc. - Market Options for a Small Middle Eastern IT Company; Golf Goes Virtual with GOLFZON.