Marketing Research: Tools and Techniques
Autor Nigel Bradleyen Limba Engleză Paperback – 7 mar 2013
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Specificații
ISBN-13: 9780199655090
ISBN-10: 019965509X
Pagini: 552
Ilustrații: Illustrations (chiefly col.)
Dimensiuni: 190 x 245 x 22 mm
Greutate: 1.16 kg
Ediția:Revised
Editura: Oxford University Press
Colecția OUP OxfordOUP Oxford
Locul publicării:Oxford, United Kingdom
ISBN-10: 019965509X
Pagini: 552
Ilustrații: Illustrations (chiefly col.)
Dimensiuni: 190 x 245 x 22 mm
Greutate: 1.16 kg
Ediția:Revised
Editura: Oxford University Press
Colecția OUP OxfordOUP Oxford
Locul publicării:Oxford, United Kingdom
Notă biografică
Sadly, Nigel Bradley passed away as this edition was going to press.Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately about the teaching and learning process, always wanting to deliver the best possible resources for lecturers and students. He worked closely and collaboratively with OUP, with outstanding efficiency and seeking to innovate wherever possible. He was a pleasure to work with and will be sadly missed.