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Mass Communication Theory: Foundations, Ferment, and Future de Stanley J. Baran

Mass Communication Theory: Foundations, Ferment, and Future

Autor Stanley J. Baran, Dennis K. Davis
en Limba Engleză Paperback – 28 iun 2023
Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.
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Specificații

ISBN-13: 9780190942779
ISBN-10: 0190942770
Pagini: 448
Dimensiuni: 191 x 234 x 23 mm
Greutate: 0.77 kg
Ediția:8
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States

Recenzii

The new edition of Mass Communication Theory recasts old theories in the contexts of new technology and globalization. It also explores the possibility of integrating theories originally generated in different paradigms into new forms.
This is a well-organized, engaging, and effectively updated textbook on mass communication theory and effects. It has been updated well in light of social media and the influence of political leaders on conceptions of mass communication and the role of journalists in particular.
This is the most comprehensive book of mass communication theories available.
This book is good for first-year graduate students to get a sense for the diversity of theoretical approaches to mass communication as well as the overarching historical trends leading to the development of the theories." - Robin Johnson, Sam Houston State University

Notă biografică

Stanley J. Baran is Professor of Communication at Bryant University. He has won numerous teaching awards, including the AMOCO Teaching Excellence Award as the best instructor at the University of Texas at Austin and the College of Communication's Teaching Excellence Award as that college's outstanding professor. At San Jose State University he was named President's Scholar as the university's outstanding researcher.Dennis K. Davis is Professor Emeritus of Communication at Penn State University. His teaching and research center on mass communication theory, new media literacy, international communication, research methods, and political communication. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association.