Cantitate/Preț
Produs

Mass Moralizing


en Hardback – apr 2015
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product s qualities or features. Phil Hopkins explores these narratives influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities."
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 46429 lei  43-57 zile
  Rowman & Littlefield – 24 mar 2017 46429 lei  43-57 zile
Hardback (1) 70949 lei  43-57 zile
  Rowman & Littlefield – apr 2015 70949 lei  43-57 zile

Preț: 70949 lei

Preț vechi: 97189 lei
-27% Nou

Puncte Express: 1064

Preț estimativ în valută:
13577 14089$ 11349£

Carte tipărită la comandă

Livrare economică 17-31 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780739188514
ISBN-10: 0739188518
Pagini: 258
Ilustrații: 22 black & white halftones
Dimensiuni: 155 x 229 x 25 mm
Greutate: 0.52 kg
Editura: Rowman & Littlefield

Notă biografică

Phil Hopkins is professor of philosophy at Southwestern University.

Cuprins

Chapter One: The Stories We Tell Chapter Two: Truth-Telling Narratives Chapter Three: Spectacle: The Ontology of Image Chapter Four: Tribes: Hyperrealized and Mythical Belonging Chapter Five: The Good Life Chapter Six: Morality for Sale Chapter Seven: Morality as Consumption Chapter Eight: Morality as Propaganda

Descriere

Descriere de la o altă ediție sau format:
This book explores the narratives of today's brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.