Mastering Business for Strategic Communicators – Insights and Advice from the C–suite of Leading Brands

en Limba Engleză Paperback – 13 noi 2017

The most successful communication professionals are no longer just communication experts--they are masters of business. This collection of more than 20 essays from current and former strategic communication leaders provides expert insights on various major business functions and areas.reas.

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Paperback (1)	325^.73 lei 6-8 săpt.
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Emerald Publishing – 13 noi 2017	613^.95 lei 6-8 săpt.

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Specificații

ISBN-13: 9781787438217
ISBN-10: 178743821X
Pagini: 320
Dimensiuni: 189 x 227 x 28 mm
Greutate: 0.44 kg
Editura: Emerald Publishing

Notă biografică

Matthew W. Ragas, Ph.D. and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA, where they help develop the next generation of communications leaders. They are the co-authors of Business Essentials for Strategic Communicators.

Descriere

Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Papetărie, jocuri, reviste