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Mastering e-Business

Autor Paul Grefen
en Limba Engleză Paperback – 24 iun 2010
e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
 
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating:
 
  • Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it
  • Organization – analyzes how organizations and their processes are structured to achieve strategic goals
  • Architecture – explains the high level design of advanced information systems to describe how e-Business functions
  • Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT
 
Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.
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Specificații

ISBN-13: 9780415557870
ISBN-10: 0415557879
Pagini: 208
Ilustrații: 114 black & white illustrations, 18 black & white tables, 10 black & white halftones, 86 black & white line drawings
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.32 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

1. Introduction  2. An e-Business Classification Space  3. The BOAT Framework  4. Business Aspect  5. Organization Aspect  6. Architecture Aspect  7. Technology Aspect  8. BOAT as an Analysis Instrument  9. Concluding Remarks

Notă biografică

Paul Grefen is a Professor at the School of Industrial Engineering at Eindhoven University of Technology, the Netherlands. He has a rich background in research in information systems and e-business, cooperating with industry and academia. He has published many international journal and conference papers and several books.

Descriere

Mastering e-Business presents an innovative, new teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.