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Mastering Fashion Buying and Merchandising Management: Bloomsbury Master Series

Autor Tim Jackson, David Shaw
en Limba Engleză Paperback – 15 noi 2000
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
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Specificații

ISBN-13: 9780333801659
ISBN-10: 0333801652
Pagini: 216
Ilustrații: glossary
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.33 kg
Ediția:2000
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Seria Bloomsbury Master Series

Locul publicării:London, United Kingdom

Caracteristici

Includes explanations of range plans, critical paths, and the process of developing and delivering fashion clothing to the high street

Notă biografică

TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion businessDAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and BurtonThey are authors of Mastering Fashion Marketing

Cuprins

Introduction Role of Buying and Garment Technologist Role of Merchandising Design Market Planning for Fashion Retailers Buying and Law Merchandise Planning Sourcing and Supply Chain Management Stock Management and Distribution Retail Formats and Visual Merchandising Future Trends in Modern Buying and Merchandising Glossary.