Mastering Strategy: Workshops for Business Success
Autor Michael R. Braun, Scott F. Lathamen Limba Engleză Hardback – 26 ian 2014 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781440829536
ISBN-10: 1440829535
Pagini: 184
Ilustrații: 30
Dimensiuni: 156 x 235 x 20 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1440829535
Pagini: 184
Ilustrații: 30
Dimensiuni: 156 x 235 x 20 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Caracteristici
Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities
Notă biografică
Michael R. Braun, PhD, is associate professor of management and the Poe Family Faculty Fellow at the University of Montana. Scott F. Latham, PhD, researches organizational decline, environmental turbulence, and innovation and consults with entrepreneurial organizations on business models, growth, and strategic positioning.
Cuprins
FiguresAcknowledgmentsIntroductionWorkshop 1 Strategy, Defined: What We Talk About When We Talk About StrategyWorkshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?Workshop 3 SWOT and Generic Strategies: Starting with a View from the TopWorkshop 4 The Five Forces: Pressure Points on Your Company's ProfitabilityWorkshop 5 The Value System: Who's Kicking-and Kissing-Whom?Workshop 6 The Value Chain: The Ins and Outs of Your BusinessWorkshop 7 The Core Competency: What's Your Secret Sauce?Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?Workshop 9 International Strategy: Stepping Out of Your Domestic MarketWorkshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure ItWorkshop 11 Strategy Implementation: Getting Your Strategic Ducks in a RowWorkshop 12 Wrap-up: Mastering Strategy . . . and Beyond!NotesBibliographyIndex