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Mastering Strategy: Workshops for Business Success

Autor Michael R. Braun, Scott F. Latham
en Limba Engleză Hardback – 26 ian 2014 – vârsta până la 17 ani
Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.
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Specificații

ISBN-13: 9781440829536
ISBN-10: 1440829535
Pagini: 184
Ilustrații: 30
Dimensiuni: 156 x 235 x 20 mm
Greutate: 0.45 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Caracteristici

Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities

Notă biografică

Michael R. Braun, PhD, is associate professor of management and the Poe Family Faculty Fellow at the University of Montana. Scott F. Latham, PhD, researches organizational decline, environmental turbulence, and innovation and consults with entrepreneurial organizations on business models, growth, and strategic positioning.

Cuprins

FiguresAcknowledgmentsIntroductionWorkshop 1 Strategy, Defined: What We Talk About When We Talk About StrategyWorkshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?Workshop 3 SWOT and Generic Strategies: Starting with a View from the TopWorkshop 4 The Five Forces: Pressure Points on Your Company's ProfitabilityWorkshop 5 The Value System: Who's Kicking-and Kissing-Whom?Workshop 6 The Value Chain: The Ins and Outs of Your BusinessWorkshop 7 The Core Competency: What's Your Secret Sauce?Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?Workshop 9 International Strategy: Stepping Out of Your Domestic MarketWorkshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure ItWorkshop 11 Strategy Implementation: Getting Your Strategic Ducks in a RowWorkshop 12 Wrap-up: Mastering Strategy . . . and Beyond!NotesBibliographyIndex